The Werksviertel is one of Munich's biggest surprises, because it stands apart from the rest of the city with its spontaneous vibe and creative culture. MICE professionals will find countless opportunities for team exercises, events, and activities of all kinds in this diverse and colorful area in the east of Munich. The following seven tips show why it would be worthwhile to include this former potato processing district to plan your next major event and why it’s particularly exciting for MICE professionals.
The Werksviertel covers forty hectares, nine of which once belonged to the Pfanni food company. Anyone who enters it notices this immediately: tracks and alluvial canals, old factory halls, historic cobblestones, the characteristic Pfanni orange here and there are the most striking remnants of that time. The area has grown around it, combining the old with the new. Former uses of the area are also preserved or further developed. The inhabitants of the Werksviertel are called "settlers" locally. And this culture of preservation, integration and development is what makes the site so authentic. This can be felt at every event.
Well-known event locations such as the TonHalle and the Technikum are complemented by WERK 7 theater or WERK 13 and leave nothing to be desired in terms of major events. WERK 7 used to be a potato storage hall and now offers a 180-degree stage with 680 fixed seats. This hall, which is often used for theatrical events, can be connected to the Technikum and WERK 13. The Technikum, a former test laboratory for the Pfanni company, now offers a hall, a foyer, and a gallery. With its state-of-the-art lighting and sound technology, as well as a wide variety of seating options, diverse events can be held here.
If you want to look out over the whole of Munich with your guests and take in a view of the Frauenkirche, Munich’s cathedral, – and the mountains when the weather is right – you have several opportunities to do so in the Werksviertel. For example, Hoch 5 offers a huge 369-square-meter "Freiraum" with large, floor-to-ceiling windows on all sides, as well as a rooftop bar and a landscaped deck with a terrace and pool. Another option is the Hotel Adina, which offers various conference rooms with stunning views over Munich, a lounge bar on the 14th floor with bookable live music, and terraces on the higher floors. You can also take your guests very high up to Heaven's Gate! The climbing hall offers Munich's highest climbing routes (up to 30 meters) in the former potato flake silos. This is great for team building, which can then be deepened in the adjoining meeting room.
In addition to the climbing, there are other attractions that teams will remember for a long time. The ride in the miniature hot rods, which starts in the Werksviertel and transforms the whole of Munich into a go-kart track, is action-packed. A gin distillery, two roasteries on the Pfanni site and the area's own brewery also offer team bookings and events. Learn the fine art of coffee making in Alrighty’s barista courses and roastery tours. The beer of the Werksviertel Bräu uses water from the district's own well, which boasts of its own freshwater inflow, and only organic ingredients. The brewery in Werk 3 also organises beer tastings and guided tours.
The new highlight on the Munich skyline is the Umadum. Companies can also book the 78-meter Ferris wheel, which holds 27 gondolas, each with enough room for 16 people. There are no limits to your imagination: ideas wheel, applicant exchange and European bike – anything is possible at Umadum. Normally, a journey takes 30 minutes. Depending on your requirements, however, this can be easily adjusted.
Small businesses with an exclusive offer prefer to find a new home on the former Pfanni site. This also applies to gastronomy such as. Khanittha. The family that runs it once started a small Thai bistro and now attracts countless employees from the surrounding offices at lunchtime. Or the Guatemuc with Guatemalan cuisine and drinks. Why is there a Guatemalan restaurant in the Werksviertel? Pfanni founder Werner Eckart was Guatemalan Honorary Consul, and the Honorary Consulate is still located on the Pfanni site today – just one floor above the restaurant. And if you can't make up your mind about the culinary variety, you don't have to. There is the option of integrating various food stands into a planned event and thus creating your own food plaza. Incidentally, this is also very easy to do in summer on the “Knödelplatz” (dumpling square) in the heart of the Werksviertel.
No matter what time of year or time of year, the Werksviertel offers art, temporary installations and activities that add an additional, special experience to every corporate event. There is, for example, the pianist Alain Roche, who, under the motto "When The Sun Stands Still", gives a concert on his piano for half a year, hanging from a crane (!), at the blue hour. But this is just one example of many, because with its own art curator and its own graffiti commissioner, the makers of the Werksviertel always come up with something.
